Authenticity is key
Nature does that. “She” communicates with those who want to listen. And, in the same way, we are trying to follow that path, using noble materials, genuine gemstones and other materials like brass, copper or even pearls and wood. We use only natural materials, which have taken thousands or even millions of years to be ready. Nature makes them perfectly. We appreciate that perfection and that is why the materials we use on our designs are all natural.
Uniqueness is key
We believe beauty is everywhere. Beautiful things are sometimes intangible. Beauty can be in a smile, it can be in someone’s kindness, and of course, in the way we express ourselves. There are over 7.6 billion humans on the earth and yet we are all different.
Free will is key
IO was born in that way, as a self-expression concept, a tool for non-verbal communication. Men and women, women and men, since even before our present form , have always had a hunger for expression. The way we feel, the way we think, the things we do or don’t like. What makes us all equal is what makes us all different.
Personality is key
We don’t believe in jewellery as a symbolism of status, we think that is a very wrong approach. We don’t believe in jewellery as a “measurement” or as a “judgement tool” to categorize someone. Jewellery is, and always should be, fun, a resource you can use for playing around, to catch attention, to show whatever you want to be seen, or even for being a little bit “naughty”.
Community is key
Professionalism, tons of ideas, illusions and desires. We may not be strong enough on our own but as a group, with different skills, different backgrounds, different points of view, we can conquer the world.
Cooperation, integration, sharing and respect. As an example, this website has been produced by the collaboration of many different people, all of them simply amazing!!
We support our community and economy establishing a trading relationship with local business and true worth it supplies. We work with local man power and we pay our taxes. We don’t have overpaid wages or trade with companies in countries that treat employees like slaves. We don’t overprice our product and we charge what is fair for both customers and ourselves. We value quality above quantity. What moves us is a passion, for what we do, with whom we work, and for whom we work.